6/8/2023 0 Comments Sneaker socialite![]() The first theme, which the researchers called “Back in the Day,” references the importance of history to Sneakerheads. In the article, researchers described the history of Sneakerhead sub-culture and defined what it means to be one: to have a strong interest in sneaker history, to seek out rare and exclusive sneaker collections, and to admire, collect-and sometimes re-sell-sneakers.īased on the interviews, three themes emerged about the motivations and preferences of Sneakerheads. What’s motivating people to go after a particular trend? What are the drivers and the brand preferences?” “I want to know the ‘why’ behind a trend. “As a researcher who looks at consumer behavior and trends that apply to my industry in fashion and apparel, any sort of trend that’s out there getting a lot of attention, I’m drawn to,” says lead author Delisia Matthews, assistant professor of textile brand management and marketing at North Carolina State University’s Wilson College of Textiles. That lets me know you’re my kind of people.'” “‘I’m looking to see what kind of shoes you have, how you’re matching it. The findings help inform marketing efforts, and help fill a void in academic literature on the topic. The findings were drawn from interviews with 12 men in the mid-Atlantic region of the United States, many whom are African-American, and all whom self-identified as Sneakerheads. Researchers report new insights into the motivations, brand preferences, and identity considerations of Sneakerheads. University North Carolina State UniversityĪ new, small study finds that for “Sneakerheads,” sneakers are an important facet of their identities, particularly for African-American men who grew up in the 1970s and ’80s coveting sneakers popularized by hip-hop stars and basketball legends.
0 Comments
Leave a Reply. |